The concept of search engine optimization is widely known throughout China, but its implications are still relatively poorly understood. Many Chinese “SEO experts” have sufficient experience in building links and improving search rankings, but they often miss the most important point of SEO – helping companies sell products. Building a site’s popularity and improving search engine rankings may look good to an SEO consultant, but does it translate into increased sales?
To be successful in the SEO business, you need to let companies know that your technology can help them achieve their goals. And of course, as always, the number one goal of any enterprise is selling its products or services. SEO, and internet marketing in general, is merely a means to an end. In order to convince Chinese customers of the value of SEO, you have to focus on the advantages it will bring to the company in terms of sales opportunities.
This is where English SEO for Chinese websites comes into play. There is no point in optimizing your Chinese website for Chinese search engines if 100% of your customer base can not read Chinese. And any Chinese supplier looking to sell products outside of China needs an English website optimized for English search engines. An effective SEO campaign for a Chinese company must first look at the business goals of the company, identify its target markets and optimize search results for the proper keywords that will help the company improve its brand image and increase exposure to an English-speaking (that is, global) audience.
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